Albertsons

Albertsons is a chain of grocery stores
founded in 1939 to give customers
“products they want, at a fair price.”
Today, Albertsons is one of many large
grocery chains under the management
of Albertsons Companies. This solution
serves the grocery store, not the parent
company. To account for the price range and a
third of total storefronts being in California,
I used the color orange to drive this
solution. Original assets include a slogan,
palette, typography system, icon, signature
with modified type, and identifying marks
for each department.