JUICEBOX®

Juicebox® is an upscale clothing brand that I co-founded with my dear friend and business partner. People of all ages find themselves uneasy with the feeling of growing up quickly. Juicebox® exists as a reminder that we all grow old, but growing up is a choice. I designed our e-commerce site with 21st Century sleek minimalism, combined with the aesthetic language of 90s computer graphics for a healthy dose of nostalgia.